Executive Team

Executive Team

Paul Sulyok
Founder & CEO

Paul is the Founder and CEO of Green Man Gaming, an award winning, data-driven, e-commerce technology company in the video games industry. Dynamic, determined, and with an already distinguished entrepreneurial career, Paul is a passionate advocate of the truly immersive, engaging power of video games as an unrivalled form of entertainment, and he strives to challenge and revolutionise the consumer offer in a digital games retail space.

Prior to Green Man Gaming, Paul founded Prizefight, a hybrid of a video games and betting. Paul’s first venture as an entrepreneur in 2002 built customised algorithmic trading engines for the cash equity markets. Before life as an entrepreneur Paul was a management consultant, a banker and an Officer in HM Forces.

Callum Jay

Having trained as a Chartered Accountant, Callum first broke into the world of gaming when he moved from Morgan Stanley Capital International to become Head of Business Development for FTSE 250 listed company Eidos; publisher of the AAA Tomb Raider, Hitman, Just Cause, and Deus Ex franchises.

After over 5 years with Eidos, Callum moved to his first tech start-up, Miniweb, where as Finance Director for this Cloud-based, Connected TV format, he successfully raised funding for the business before joining Green Man Gaming in January 2012 where he has been responsible for navigating the business through early stage investment to much larger rounds and multimillion pound credit facilities, based on impressive growth patterns.

Tim Sawyer

Back in the days of 28k modems, Tim left the Royal Navy after serving as a Chief Engineer for 12 years. In 1998 he joined a small team at Littlewoods tasked with delivering the first Littlewoods website. Leading on moving a traditional ‘home shopping’ retailer online, Tim helped deliver sales over £5m.

Over the following 9 years, Tim worked in design, user experience, project and program delivery, operations and management. After a couple of years working in Saudi Arabia launching the first range of websites designed to deliver products to customer’s homes, he moved back to the UK and joined Green Man Gaming. He is responsible for overseeing Payments, Fraud, Customer Service, User Experience and Content delivery.

Martin Baxter

A key influencer and shaper of UK's games retail for over 15 years, Martin’s reputation within the games industry is unrivalled.

With senior roles including Buying Director at Gamestation, and Pre-Played &anp; Range Manager at HMV, Martin joined Green Man Gaming in 2012 and has been responsible for driving massive growth in export sales for digital games outside the UK, with non-UK markets representing around 87% of the total customer base.

Kris Bandurski
EVP Technology

A former IT teacher at Bialystok University of Technology specialising in Managing Data and Scalability, Parallel Programming and Operating Systems, Kris Bandurski joined Green Man Gaming in 2012.

Leading a team of 20 engineers, Kris is currently working on Green Man Gaming’s major platform migration; the single biggest project that the company is undertaking in its history, that will impact every facet of the business by allowing a deeper customer insight and business intelligence. Kris’s expertise will ensure the new platform is designed to handle the very spiky nature of traffic typical to the gaming retail environment, whilst scalability, maintainability, and resilience remain key technical objectives pursued using an array of technologies, to build a world-class, market-leading social commerce platform.

Matt Hatton
EVP Business Development

Matt Hatton has over 17 years of experience in the games industry, first cutting his teeth at Macrovision with Safedisc, and then SonyDADC with Securom, he helped secure over 1.5 Billion CD and DVD games.

His last project with Sony DADC was to create the platform Genba – the digital distribution repository – signing top PC publishers and over 30 distribution partners.

Joining Green Man Gaming as SVP of Business Development, he quickly garnered a social audience of streamers covering over 40m followers and heads up the efforts to sign OEM partners as well as seeking out new alliances within the games space to extend the reach of the fastest growing digital games retailer.

Gary Rowe
EVP Publishing

Gary Rowe has been at the forefront of the game industry’s transformation into a multi-platform digital business with over 17 years of experience working for global game publishers such as SEGA. Initially specialising in company and product acquisition, Gary has also run licensing, game development, publishing, business development and new product development.

With eight years of experience at the Japanese giant SEGA as SVP of Publishing, Gary also led Codemasters’ transformation into the digital future before becoming EVP of Publishing at Green Man Gaming.

Gary also serves as a Trustee of the Birmingham Hippodrome.


Sam Bennett
EVP Customer Experience

Sam’s deep understanding of the gaming community and vast experience of running successful engagement strategies in a digital landscape has played a key role in helping businesses in the gaming industry improve the way they connect with and inform communities worldwide.

Sam has previously held senior Community Management and Customer Relationship positions at leading global game publishers including EA, Activision and Sony Computer Entertainment Europe. His deep understanding and knowledge of the gaming industry has been driven by his passion for games and hands-on experience of working on key titles including Call of Duty Elite, LittleBigPlanet and the FIFA franchise. Before joining Green Man Gaming, his role as Community Director at Edge Case Games saw him successfully drive positive engagement for the game “Fractured Space” as it moved from paid Early Access into Free to Play.

As EVP of Customer Experience and Communications, he leads a team that aims to deliver “best in class” customer experience and a highly engaging and informative environment for Green Man Gaming store and community users.


Paul Turner
EVP Performance Marketing

Paul has 15 years’ experience of working at the forefront of digital marketing strategy and innovation within digital retail and online gambling industries for brands such as QVC and Sporting Index. He is an ROI-driven and customer-focused leader, and passionately believes in keeping the customer at the heart of everything he does.

Before taking up his role at Green Man Gaming, Paul was the Marketing Director and Head of Sporting Index, one of the world’s leading online sports gambling sites, where he completely overhauled the company’s marketing strategy, rebranded the business and successfully launched their mobile site. He also spent almost nine years at QVC building up their digital marketing programme from scratch and was instrumental in driving some record breaking results for the company. His early career saw him build up his knowledge and skills in digital marketing by working agency-side for clients such as Canon, Time Out and Piaggio.