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About Green Man Gaming

Green Man Gaming is a global technology company at the heart of the video games industry. is an eCommerce store and community offering over 8,500 digital multi-platform games from 550 publishers to gamers in 195 countries in combination with the latest game insights and information. Millions of gamers worldwide have access to a single destination that allows them to discuss, discover and share all things gaming within a highly engaged community. This includes game data tracking, reviews as well as expert insights available on Green Man Gaming’s game hubs, blog and newsroom.

Green Man Gaming Publishing works with independent development studios globally to market their own games and increase the visibility of games in a challenging marketplace. The industry expertise and knowledge of the publishing team provide developers with hands on and collaborative support that includes in-depth market analysis, integrated Marketing and PR campaigns, finishing finance options and global retail strategy.

Leveraging its patented technology, Green Man Gaming also partners with game publishers and leading hardware manufacturers to support their marketing initiatives. Announced at CES 2017, Green Man Gaming’s digital storefront is currently being made available on millions of Lenovo laptops worldwide through the Lenovo Entertainment Hub. Green Man Gaming has also partnered with Intel® to build and manage their software distribution hub which offers digital games to over 1,000 hardware partners as part of the Intel® Partner Program.

Green Man Gaming has been recognised by leading bodies in the video gaming, business and technology sectors with over 30 awards received since it was launched in 2010.

Green Man Gaming has won significant recognition in recent years, including;

  • Sept 2016: eCommerce Awards – Pureplay eCommerce Company of the Year (Winner)
  • Sept 2016: eCommerce Awards – Large eCommerce Company of the Year (Winner)
  • Sept 2016: The Sunday Times Hiscox Tech Track 100 (#61)
  • July 2016: WCIT Enterprise Awards 2016 Finalist for the Enterprise Entrepreneur Award

Jobs advertised are for UK residents.

Senior Vice President of Merchandising

  • Contract: Permanent
  • Remuneration: Market plus bonus and options
  • Team: Merchandising
  • Reporting to: EVP of Performance Marketing
  • Location: GMG, 3rd Floor, Times House, Bravingtons Walk, London, N1 9AW

Role overview

The Senior Vice President of Merchandising is a key role, responsible for all Green Man Gaming store fronts.

Reporting directly into the Executive Vice President of Performance Marketing, but with significant exposure to senior management including the CEO, this is an exciting opportunity for a focused, determined individual to join one of the most successful eCommerce companies in the Games Industry.


Store fronts: Responsible for all the merchandising (layout, content and performance) of customer facing Green Man Gaming store fronts, including:

  • Green Man Gaming desktop website.
  • Mobile web adaptive website.
  • Mobile app store front.
  • Third party hosted websites (Lenovo Entertainment Hub).

Commercial execution: Define and deliver the merchandising strategy for the business trading initiatives, including:

  • Commercial, on-site execution including the management and implementation of commercial mechanics including vouchers, timed deal mechanics and sales.
  • Work closely with the marketing team, Chief Commercial Officer and senior buying managers to develop/execute commercial storefront opportunities.
  • In conjunction with the buyers, manage the commercial planners to deliver a cohesive range on the site.
  • Continually refine/improve customer journey and commercial on-site messaging.
  • Drive and adhere to key Green Man Gaming merchandising principles.

Communication and liaison: This is a focal role touching multiple departments.

  • Liaise with the trading and marketing teams to deliver driving successful marketing campaigns.
  • Work closely with trading, marketing and customer experience departments to deliver commercial objectives effectively and efficiently.
  • Work with the territory marketing executives to ensure localised websites from our multi-language consumer base receive an excellent customer experience and conversion.
  • Work with the performance marketing team to ensure that SEO and SEM implications of merchandising opportunities are maximised.

Analysis and key performance metrics: Supported by an analyst and the Business Intelligence team improve:

  • Click through rates from commercial landing pages.
  • Economic conversion.
  • Customer characteristics including bounce rate, exit pages, time on site.
  • Regularly review competitor best practice and performance benchmarking.
  • Improving PDP page functionality, info accuracy and messaging.
  • Recommend/champion UX and customer experience improvements.

Core Skills:

Leadership is key as this role as it will require the direct management, motivation and development of talented creative and highly commercial driven teams, including:

  • Content team (5 team members).
  • Design/creative team (6 team members)
  • The management of a Business Intelligence conversion and website performance analyst.


  • Strong commercial awareness and previous experience, preferably within the gaming and / or entertainment industry
  • Ability to work under pressure in a fast moving dynamic eCommerce environment

Results orientated

  • Confidence to influence and engage at all levels
  • Takes advantage of every opportunity to communicate relevant information and is always approachable and visible to the team
  • An effective communicator, presenter, and team player.


  • Confidence to influence and engage at all levels
  • Takes advantage of every opportunity to communicate relevant information and is always approachable and visible to the team
  • An effective communicator, presenter, and team player

General skills

  • Addresses difficult issues in an open and constructive way
  • Ability to drive change
  • Taking a proactive approach to supporting adoption of new ways of working

Campaign Data Analyst

  • Contract: Permanent
  • Team: Business Intelligence
  • Reporting to: SVP of Business Intelligence
  • Location: Green Man Gaming, 3rd Floor East, Times House, Bravingtons Walk, Kings Cross, London, N1 9AW

Role overview

Green Man Gaming are seeking a Campaign Data Analyst to join our Business Intelligence team and help us with managing the data for campaigns. This person will be responsible for all email campaign data within Green Man Gaming. This will include identifying the best targeting segments for email campaigns, utilizing the existing customer segments with email campaigns, managing the email campaign data requests, extracting data from a big customer database, providing targeting data to email service provider solutions, supporting customer journeys for digital marketing and driving personalization through email marketing channel.

  • (Mandatory) The candidate should be an advanced SQL user and have working experience with big customer databases.
  • (Mandatory)The candidate should be able to read and write codes in Python or R.
  • (Mandatory) At least 2 years of experience with marketing campaign data in CRM or Digital Marketing teams, especially within Email Marketing Teams.
  • Experience with Email Service Providers, especially Neolane/Adobe Campaigns.
  • Experience with JIRA
  • Experience in E-commerce or Gaming industries.
  • Comfortable with reading and writing technical documentation.
  • Comfortable with email planning and briefing processes for email campaigns
  • Excellent communicator

CRM Manager

  • Contract: Permanent
  • Salary: Negotiable
  • Team: Marketing
  • Reporting to: SVP of Marketing
  • Location: 3rd Floor East, Times House, Bravingtons Walk, Kings Cross, London N1 9AW

Role overview

We are looking to recruit an experienced and passionate CRM professional to join our growing marketing team and take our CRM programme to the next level. Reporting to the SVP of Marketing you will be responsible for all CRM activity, including welcome phase, activation, refer a friend and churn prevention. Analytical yet creative, you will have an affinity for data and a desire to measure everything you do. We are looking for someone who is passionate about CRM and is obsessed with sending the right message to the right customer, at the right time and driving ROI. There’s a lot to get excited about as we are looking to shake things up and drive change. This role is ideal for somebody who wants to put their own stamp on things and build a CRM programme from the ground up. Think you have what it takes? Read on... .

  • To develop and oversee the entire CRM strategy for Green Man Gaming, introducing a new programme of ROI focussed activity across email, SMS, social media and push notifications.
  • To take a holistic view of the customer journey in order to develop and plan a programme that delivers strong, long term ROI.
  • To own the strategic customer lifecycle, from welcome phase through to loyalty, refer a friend and churn prevention.
  • To produce campaigns to achieve core KPI’s across the entire customer journey, from registration-to-purchase to active users and churn.
  • Develop contact strategies that are specific to customer segments, by tailoring offers, timing, messages, products and channels.
  • Ensuring the database is segmented effectively for targeted CRM activities.
  • To brief the BI department for data extracts and ensure that all selections are carried out in a timely and accurate manner.
  • Alongside BI, ensure that all CRM is then measured thoroughly, with results acted upon to refine further communications.
  • To work closely with the design and content teams to ensure all campaigns are relevant, on brand and all details are correct.
  • Review and recommend tools and best practices to evolve and improve the CRM programme.
  • Recommend the CRM platform structure and architecture ensuring it works seamlessly and captures all required information at key points in the customer lifecycle.
  • Regularly present results and findings to the SVP and EVP of Marketing.
  • Keep up to date on industry developments and trends to ensure that Green Man Gaming stay abreast of new innovations.
  • To manage the CRM Executive, ensuring that we get the best out of this resource.
  • Ensure the Exec is motivated and driven to perform well.
  • Perform PDR’s to ensure the CRM Exec is on track and performing to an optimal level.
  • Degree educated, ideally within business or marketing.
  • Have extensive experience in CRM and have the ideas and ability to takes Green Man Gaming’s to the next level.
  • Outstanding attention to detail.
  • Creative eye – ability to critique artwork and ensure all design adheres to the brand guidelines.
  • Experience in developing and implementing CRM campaigns to different cohorts in a multi-channel environment including lifecycle programs and personalization.
  • Strong commercial/retail acumen.
  • Advanced knowledge of reporting from Google Analytics, ESP platforms (ideally Neolane) and Excel.
  • Excellent communication and interpersonal skills.
  • Strong organisational skills and the ability to work in an agile, fast paced environment.
  • Knowledge and passion for gaming, the role will require development of copy that is credible to a core gaming audience.

Join the fastest growing digital retailer in the video games industry.

Join a Winning team...

Based in Kings Cross, Central London, Green Man Gaming is one of the leading digital games e-commerce platforms globally. Heavily data driven and focused exclusively on gamers, Green Man Gaming combines its game-tracking community,, with its robust digital e-commerce platform,, to create the most integrated social commerce platform in the videogames industry. We launched in 2010 and have grown to more than 60 people. If you are looking to progress your career, come and join us.

If you are interested in joining our award winning team please email your current CV and a covering letter including your background and accomplishments, and why you want to work with us to [email protected].