Green Man Gaming is a leading online engagement commerce platform in the video games industry and the first choice for millions of passionate gamers around the world. We offer a wide range of games from AAA to indie titles across multiple platforms in 185 countries worldwide. We work with over 400 publishers, developers and distributors to offer our customers a wide range of games at competitive prices. Green Man Gaming also help developers publish their own games and bring them to market, supporting them every step of the way. Our passion for games and strong community platform provide gamers with access to the latest insights, reviews and updates from the gaming industry. Our vibrant online community also connects gamers and rewards them for in-game activity. This gameplay data allows us to further improve the overall gaming experience. Our objective is to help gamers to connect, play and enjoy immersive gaming experiences.
Green Man Gaming has won significant recognition in recent years, including;
Jobs advertised are for UK residents.
Remuneration: Market rate
Reporting to: EVP Marketing
Location: Kings Cross, Central London, UK
The Business Development Manager is a key role within the Marketing department working to drive Green Man Gaming’s financial growth and market share. This person builds new customer relationships outside of our normal publishers (Activision, EA, Bethesda etc), identifies business opportunities, negotiates and closes business deals. This person also maintains extensive knowledge of current market conditions, hence influencing long-term organizational strategic goals. As a sales lead within the company, it is your job to work with the internal team including senior stakeholders such as the Chief Commercial, Strategy and Marketing Officers increase revenue opportunities for the organisation. To achieve this, you will need to proactively find new customers, present to them, ultimately convert them into clients, and ensure they remain happy and satisfied so as to grow business in the future. Your main task will be to identify and target what we call ‘customer pools’: medium and large groups of likely gamers who make up the customer base for third party companies. For example – the 3 Network has many 18-34 year old customers who are very engaged in various forms of entertainment (e.g. music, TV, film and video gaming). We believe there is huge potential for Green Man Gaming to partner with other business so as to as tap into these large audiences. Moreover we have a wide variety of revenue sharing opportunities that we can offer clients – ranging from simple affiliate agreements to deep strategic partnerships in the form of fully integrated storefronts. And best of all, we already have examples of these that you can highlight to prospects. Territorially, the focus is primarily English speaking countries - specifically the UK and US/Nth America. Having said that, you do have scope to go beyond these territories (e.g. Europe) where you the think the size of the opportunity and your ability to close is high. In addition to being a hungry, talented business development manager, the successful candidate should have a good understanding of e-Commerce and/online retail business models. A passion for games will also be a distinct advantage!
Prospect for potential new clients, using research to identify decision makers within organisations.
Build relationships with prospective new client and ultimately convert these leads into new business agreements.
Cold call as appropriate to ensure a robust pipeline of opportunities.
Meet potential clients by growing, maintaining, and nurturing a network of contacts.
Set up meetings between client decision makers and appropriate Green Man Gaming colleagues to help secure business.
Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
Work with the Green Man Gaming team to plan your approach and develop collateral (including pitch proposals) that speak to the client’s needs, concerns, and objectives.
Participate in pricing respective Green Man Gaming solutions and/or services.
Handle client reservations/objections by clarifying, working through differences and emphasising shared goals and objectives to achieve positive conclusions.
Attend relevant functions, events and conferences and provide feedback and information on business opportunities, market conditions and client trends.
Represent Green Man Gaming in a professional and positive manner at all times.
Present new products and services and enhance existing relationships.
Work with technical staff and other internal colleagues to meet customer needs.
Arrange and participate in internal and external client debriefs.
Submit weekly progress reports and ensure data is accurate.
Provide regular project updates and reports to line manager and other relevant stakeholders.
Propose (or develop) and then maintain your own CRM or sales management system.
Forecast sales targets and ensure they are met.
Track and record activity on accounts and help to close deals to meet these targets.
Work with Marketing and other staff to ensure that prerequisites (like sales collateral or getting RFPs completed) are fulfilled within a timely manner.
Research and develop a thorough understanding of the company’s people and capabilities.
Understand the company’s goal and purpose so that will continual to enhance the company’s performance.
Document new ideas and initiatives that might improve Green Man Gaming’s competitiveness and attractiveness as a business partner.
Contribute to an effective team working approach.
Effective prospector/networker with demonstrable track record of developing new and successful relationships.
Effective sales planner, with and finely-tuned talent for identifying customer needs, challenges and opportunities.
Ability to identify, access and positively influence key decision makers in target organisations.
Excellent all round communication skills.
Highly motivated, self-starter with a passion for business development and sales.
A ‘can-do’ attitude and ability to roll the sleeves up and get on with the work.
Ability to manage multiple concurrent projects to completion, within.
The ability to work well in a team, to put yourself forward as an individual and maintain a good sense of humour.
You don’t need to be the most competitive gamer but it does help to have knowledge of gaming and the games industry.
Previous online retail or eCommerce experience is highly desirable.
A strong understanding and appreciation of digital marketing and a hunger to build even more experience in this field is equally valuable.
Another language would be great but not essential.
Remuneration: Market rate
Reporting to: CEO
Location: Kings Cross, Central London, UK
This is a vital position within the executive management team, responsible for driving the strategy and execution of Green Man Gaming’s marketing.
The successful candidate will have a key appointment in one of the fastest growing technology companies in the UK.
Sales & revenue: Working closely with all other parts of the business act as central activity coordination hub for all commercially related marketing activity.
Loyalty: Develop a loyalty programme to ensure the correct balance between the cost of acquiring and the cost of retaining a customer.
Brand: Extend the company marketing strategy from pure direct marketing to brand awareness online.
PR: Manage the coordination of all PR messaging to customers, Games Industry Partners and on a corporate basis for Green Man Gaming.
Coop Marketing: Work with the Trading team to deliver coop marketing campaigns on GMG and the community.
Engagement: Construct and implement programs to continually engage partner audiences and drive sales or customer sign-ups
Strategy: Support the CEO, Board and management team with strategic marketing initiatives.
Team management: Manage, mentor and guide a professional and experienced marketing team, including:
Performance/programmatic marketing (4 staff) .
Affiliate Marketing manager.
Email marketing manager.
Merchandising Team (creative and content teams)
Planning & reporting: Oversee the creation of presentations and documentation on campaign plans and performance.
Digital: A strong understanding and appreciation of digital marketing and a hunger to build more experience in this field.
Data: An ability to use data to drive marketing success.
Digital channels: Experience in managing and optimising digital channels.
Retail: eCommerce and front end online retail experience essential.
Brand: Brand marketing experience, or experience working with large brands would be desirable.
Pace: Experience of working in an agile, fast paced “trading” environment.
Games: A knowledge the Games Industry or another entertainment industry.
100% ownership of driving the SEO strategies and objectives of a fast growing, dynamic online retailer with global ambitions and a lively, informal culture. We have decided to bring SEO ‘in-house’ and as such, this is a role to make your own. We will support you with the tools and data that you need in order to achieve the objectives of the role (see below) – and indeed will look to you to help to define those things. Prospects for this role include building a team over time as well as broadened and more senior responsibilities. We are therefore looking for a passionate, analytically astute and creatively minded Senior SEO Manager to drive all areas of our organic search strategy including technical optimisation, content development, outreach and our internal processes. We’re seeking a skilled communicator who can work both autonomously and as part of team since collaborating with colleagues and stakeholders will be an essential component in achieving success within the role. Your SEO KPIs will include:
Software Engineers are key to building and maintaining the Green Man Gaming and Playfire experiences as well as delivering the scalability required by an aggressively growing business. We need more Software Engineers to help us manage the delivery of the team against these exciting platform requirements. This is a key and exciting role within the global Engineering team, responsible for the delivery of technology projects against key milestones. You’ll be working on maintaining the existing and developing new high-performance, high-availability backend (micro) services for handling transactions and other actions of our users and managing the flow of data between On-Line Transaction Processing layer and On-Line Analytical Processing Layer. You will also work on implementing various data mining and analysis algorithms prepared by Business Intelligence.
Software Engineers are key to building and maintaining the Green Man Gaming experience as well as delivering the scalability required by an aggressively growing business. We need more Software Engineers to help us manage the delivery of the team against these exciting platform requirements. This is a key and exciting role within the global Engineering team, responsible for the delivery of technology projects against key milestones. Key tasks:
This is a key and exciting role within the Marketing Department, responsible for driving GMG acquisition and retention campaigns through paid search, display, affiliate marketing, social media and email. The successful candidate should be a paid media expert, be a keen practitioner of retention and loyalty campaigns and come from an online retail background. In return the role offers the potential for progression in the form of promotion, broader responsibility (e.g. the roll-out of localised websites), larger budgets and managing more people.
Based in Bloomsbury, Central London, Green Man Gaming is one of the leading digital games e-commerce platforms globally. Heavily data driven and focused exclusively on gamers, Green Man Gaming combines its game-tracking community, playfire.com, with its robust digital e-commerce platform,greenmangaming.com, to create the most integrated social commerce platform in the videogames industry. We launched in 2010 and have grown to more than 60 people. If you are looking to progress your career, come and join us.