Our CEO Paul Sulyok has written on how charity bundles, when done right, can become a powerful and sustainable part of the games industry’s commercial model.

As the industry faces rising development costs, higher player expectations than ever, and increasingly overcrowded storefronts, charity bundles are often underestimated as a tool that can unlock incremental value.

Too often, they are seen purely as goodwill initiatives, but when structured properly, charity bundles can:

Extend the life of games by reviving back catalogues and reintroducing great titles to new global audiences

Support discovery for mid-sized and independent studios that struggle for visibility in overcrowded storefronts

Create differentiation for retail partners, generating excitement and engagement beyond constant discounting

Strengthen player relationships, offering affordability, discovery, and the satisfaction of supporting meaningful causes

Deliver real-world impact, turning gaming community demand into direct, measurable funding for charities

With the right framework in place, charity bundles can be a sustainable distribution model that benefits developers, retailers, charities, and players alike.

Read Paul’s full piece in the latest edition of MCV/DEVELOP here.