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Connecting Discovery to Purchase: Green Man Gaming Partners with Medal.tv

At Green Man Gaming, we’ve spent over fifteen years building an ecosystem centered around official game keys, incredible value, and seamless global distribution. Today, we’re thrilled to announce a major new strategic partnership with Medal.tv, bridging the gap between game discovery, community clip sharing, and store fulfillment.

With 16 million players using Medal to clip, catalog, and share their favorite gameplay moments, the platform represents the exact place where modern game discovery begins. By combining Medal’s authentic, player-created video content with Green Man Gaming’s catalog of over 10,000 official titles, we’re creating the ultimate PC gamer workflow: GMG provides the official game key at a great price, and Medal captures the moment you pull off an impossible play.

Two Halves of the Player Journey

Long before a gamer ever reaches a storefront checkout page, purchase intent starts with a moment of inspiration.

When a player explores a new title, they can look to bypass cinematic trailers to look for raw, unedited gameplay footage from real players. Medal provides millions of authentic, community-generated clips documenting those exact experiences. A player sees a clip, shares it with friends, and a purchase decision begins forming long before they visit a store.

By connecting these authentic clips directly to Green Man Gaming’s trusted storefront, we shorten the distance between discovering a game and owning it, ensuring players get official keys while developers and publishers receive their fair share.

What’s Launching in Phase 1?

To kick off our partnership, we’re introducing immediate cross-platform rewards, interactive in-app events, and direct store integrations designed to give players more value:

  • GMG XP Gold Membership for Medal Premium Users: All Medal Premium subscribers will receive a complimentary GMG XP Gold Membership (worth £100), unlocking top-tier discounts, bonus store perks, and access to PC gaming’s premier loyalty club.
  • 1 Month of Free Medal Premium: Green Man Gaming players will receive one month of Medal Premium on us to capture, edit, and share high-quality gameplay clips effortlessly. Fancy it yourself? here's how to get the offer
  • In-App Medal Clip Quests: Gamers can participate in creative Medal Clip Quests by submitting their best in-game moments directly within the Medal app to earn Green Man Gaming discount vouchers.
  • Direct Storefront Integration: Seamless 'Buy Now' buttons on Medal clip pages now direct viewers straight to official Green Man Gaming product pages, allowing players to purchase titles immediately after watching gameplay footage.

Looking Ahead to Phase 2

Bringing a premier brand like Medal.tv into our ecosystem reinforces our commitment to going beyond standard storefront support. By connecting community-driven clip sharing with official third-party key distribution, we’re creating a more integrated, rewarding experience for millions of PC players worldwide.

A huge thank you to both the Green Man Gaming and Medal.tv teams for bringing Phase 1 of this campaign to life. Stay tuned as we prepare to launch Phase 2, which will introduce co-branded integrated bundle pages and deeper community rewards later this year! 

Reach out to the team at bizdev@greenmangaming.com to find out more about our partnerships, and how we can work together.