Our CEO Paul Sulyok has written on the need for game publishers to rethink third party game sales.

Rising development costs, studio consolidations, and tighter margins mean every percentage point of revenue matters.

Yet many publishers are overlooking a proven growth lever: properly managed third party distribution services.

Too often, third party sales are seen as a risk. But when done right, they can:

- Add up to 20% in additional revenue without undermining primary sales
- Expand reach into emerging markets and underserved storefronts
- Protect pricing integrity and strengthen long-term IP value

Other industries rely on multi-channel distribution as standard practice. It’s time for gaming to catch up. Third party sales are a powerful complement, and a necessary part of a sustainable monetisation strategy.

With the right partnerships, third party distribution offered by Green Man Gaming acts as a revenue multiplier.

Read Paul’s full piece from MCV Develops Aug/Sept 2025 edition here: