Today we announced the launch of our brand new charity bundles platform - a bold step in our mission to make game discovery easier, and create new incremental revenue opportunities for developers and publishers, all while supporting charitable causes and doing something truly meaningful through gaming for good.

Alongside this new initiative, we are also expanding into the Asia-Pacific (APAC) region to strengthen partnerships with local game developers and publishers.

A New Era for Game Bundles: Transparency, Value, and Impact

Green Man Gaming Charity Bundles offer full transparency for customers. Highlights of the platform include:

• Guaranteed key delivery-  Every bundle purchase includes instant key fulfilment
  
• Visible stock levels- Customers will see real-time stock availability before they buy
  
• Regional pricing- Making bundles more accessible to global audiences
  
• Charity first- Every bundle supports impactful causes, with a focus on local charities in key markets

The first charity bundle is set to launch in October 2025, in support of SpecialEffect’s One Special Day, a campaign that helps people with physical disabilities enjoy the magic of gaming.

Industry Veteran Paul Herron Joins as General Manager

To lead this initiative and drive growth in APAC, Green Man Gaming has appointed Paul Herron as its new General Manager. Herron brings over a decade of experience from Humble Bundle, where he helped shape one of the most successful charitable gaming platforms in the world.

“Charity bundles not only offer amazing curated content for consumers, they offer the opportunity for many great games to break through the noise of thousands of new titles launched every year,” said Paul Herron. “I’m excited to showcase what we’ve been working on and how Green Man Gaming will provide value across the whole lifecycle of a game.”

Expanding into APAC: A Strategic Move for Developers and Publishers

Green Man Gaming’s expansion into the APAC region reflects our commitment to partnering more closely with studios in Southeast Asia, China, Australia, and beyond.

By building relationships in these fast-growing gaming markets, we aim to help regional developers bring their titles to global audiences, especially in Western markets where discoverability remains a major challenge.

“We have built these charity bundles to be a force of positivity in an industry which has seen difficult times,” said Paul Sulyok, Founder and CEO of Green Man Gaming. “We feel the opportunity to support gaming for good, while giving publishers and developers the tools to secure incremental revenue from their products, is a win-win the games industry needs right now.”

Calling All Developers, Publishers, and Charities: Get Involved

Green Man Gaming is actively seeking developers, publishers, and charities who want to be part of this new initiative. Whether you’re looking to boost awareness for a great game, or align with a meaningful cause, our Charity Bundles platform is designed to deliver results.

To learn more or express your interest click here