Last week, we unveiled Green Man Gaming Distribution—a refreshed, forward-facing brand for all things third-party retail—while serving as headline sponsor for the 2025 MCV/DEVELOP Awards.
The annual celebration of the UK industry’s best and brightest saw CEO Paul Sulyok take to the stage to present the evening’s final honour: Legend of the Year, awarded to SEGA HARDlight for a decade of mobile innovation. It was a fitting capstone to a night that celebrated both heritage and fresh thinking.
The full list of 2025 winners is below. Take a look at the photo gallery for a first look at the DMS brand.
Recruitment Agency of the Year:
Aardvark Swift
Creative Partner of the Year:
Project N
Service Partner of the Year:
Airship Interactive
Strategic Partner of the Year:
Bastion
Major Studio of the Year:
Frontier Developments
Indie Studio of the Year:
Dlala Studios
Co-Development Studio of the Year:
Electric Square & Lively Group
Major Publisher of the Year:
Bethesda
Indie Publisher of the Year:
Secret Mode
Media Brand of the Year:
Video Games Chronicle
PR Agency of the Year:
Honest PR
Campaign of the Year:
PLAION & YRS TRULY – Kingdom Come: Deliverance II
Event of the Year:
London Games Festival
Hardware Innovation of the Year:
Evercade Alpha Bartop Arcade Machine – Blaze Entertainment
Visual Innovation of the Year:
The Plucky Squire – All Possible Futures
Audio Innovation of the Year:
Senua’s Saga: Hellblade II – Ninja Theory
Accessibility Innovation of the Year:
Sea of Thieves – Rare
Narrative Innovation of the Year:
Still Wakes the Deep – The Chinese Room
Gameplay Innovation of the Year:
Paper Trail – Newfangled Games
Ongoing Innovation of the Year:
Sea of Thieves – Rare
Distributor of the Year: PLAION
Retailer of the Year:
Argos
Global Business Excellence:
Virtuos
Outstanding Association:
Limit Break
Newcomer of the Year:
All Possible Futures
For a Better World Award:
PlanetPlay
Legend of the Year (presented by Paul Sulyok):
SEGA HARDlight
Thank you to MCV/DEVELOP for hosting, to every nominee for pushing the bar higher, and to the winners for inspiring us all. We’ll see you next year!
