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Unlocking new gaming audiences: South Korea

If you're looking to unlock significant new audiences for your PC game sales, South Korea presents a prime opportunity. Don't forget South Korea in your marketing plan, we can help.

The PC gaming market in South Korea is projected to reach US$ 8.85 billion in revenue by 2030, with a robust CAGR of 14.5% expected from 2024 to 2030. 1 With over 35 million gamers, nearly half of whom are paying players, the average revenue per gamer in South Korea ranks among the highest globally, second only to Japan.  

Given these impressive statistics, why do many indie brands overlook marketing in this lucrative territory? While South Korea boasts a substantial PC gaming audience, penetrating the market from the outside can be challenging. Fortunately, Green Man Gaming has a dedicated on-the-ground Territory Manager, Sua, who can provide invaluable assistance with:

  • Influencer Activations: Engaging with key South Korean gaming influencers.
    리터널 Naver (Returnal Naver): Organic and PPC advertising on South Korea's leading search and social media platform.
  • Ruliweb and Affiliate Negotiations: Collaborating with prominent South Korean gaming communities and affiliates.
  • Press Coverage: Securing valuable media exposure within the region.
  • Sponsorships: Identifying and managing relevant sponsorship opportunities, internet cafes and digital.
  • Email Marketing: Running targeted email campaigns to engaged South Korean gamers.
  • All marketing copy is expertly translated by Sua, ensuring culturally relevant and effective communication, far beyond the capabilities of generic AI translations. This leads to strong engagement and click-through rates. Impressively, for many of our marketing campaigns, South Korea ranks as the third-largest country for game sales.

South Korean Success Story: Assisting Sony PlayStation (2021-2024)

Our close collaboration with Sony PlayStation has been instrumental in promoting their AAA game releases and supporting their significant discounts during Green Man Gaming sales in South Korea. This includes major titles such as Spider-Man, God of War, The Last of Us Part I, Returnal, and many others.

During these campaigns, we consistently achieve No. 1 search ranking on 리터널 Naver, the country's most influential search and social media platform. Our campaigns typically blend brand awareness initiatives with conversion-focused tactics, utilising micro-influencers, display advertising, press releases, and targeted Naver ads to drive sales.

These campaigns achieve cost-effective and large-scale reach, averaging around 10-25 million impressions per campaign. We are proud that all our campaigns have generated well over 100% ROI for our partners, establishing South Korea as the third-largest sales territory for each campaign period.

To explore how Green Man Gaming can effectively promote your game within the South Korean market, please contact Adele Simpson, EVP of Performance Marketing.