Pokemon CEO Told Nintendo That Switch Would Be Unsuccessful

Nintendo Switch

Tsunekazu Ishihara, CEO of the Pokemon Company, revealed yesterday that he doubted that the Nintendo Switch would be a success.

During an interview with Bloomberg, Tsunekazu Ishihara confirmed that he doubted that the Switch would be a commercial success, and went as far as to tell Nintendo this personally.

Tsunekazu Ishihara told Bloomberg: “I told Nintendo that Switch wouldn’t be a success before it went on sale, because I thought that in the age of the smartphone, no one would carry out a game console. It’s obvious I was wrong. I came to realize the key to a successful game is quite simple: software with absolute quality leads sales of hardware. Playing style can be flexible if the software is attractive enough. Currently, it’s popular among the early adopters, but there needs to be one more step to attract a wider audience. I see more potential in Switch, but one shouldn’t overestimate its potential.”

The Nintendo Switch has since sold 1.5m units in Japan, with 4.7m sold worldwide.