35% Of UK Adults Know About Esports, Only 7% Watch It

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According to a new report by YouGov, analytics show that over a third of UK adults are aware of esports, but only 7% watch it.

The study is based on 9,473 adults, with the focus of the results being 2,087 UK participants, the study also covered Germany, Australia, China, Singapore and the US for comparison.

Gamesindustry.biz reported that the UK came out bottom of the surveyed countries, with China and Singapore having a 77% awareness ratings.

8% of UK adults said they would be interested in watching esports in the future, that’s 4.4 million people.