Sega’s Latest Financials Show Strong Sales in Packaged Games Versus Downloads


In a week full of financial reports from the video game giants, Sega Sammy Holdings Inc has also released its results for the 6 months ended 30 September 2017.

Sega Sammy Holdings reported strong financials for the first half of the year with net sales up 14.9% at ¥194.7bn ($1.71bn) and operating income up almost 75% at ¥15.3bn ($134m) compared to the same period last year.

According to, Sega’s Entertainment Contents segment – which includes video games, mobile, animated films and toys – achieved more than half of the company’s total sales.  The segment reported sales of ¥101.5bn ($890m), up 3.8% year-on-year.

The publisher reportedly sold 8.65 million units of packaged games during the six months, up from 4.65 million copies year-on-year. The company highlighted the strength of newly title Sonic Mania and Total War: Warhammer 2 as the key sales drivers.

Within the Entertainment Content segment, Packaged games did significantly better than downloads in terms of sales, generating ¥27.1bn ($247.7m) compared to the ¥19.3bn ($169.3m).  However Sega is hoping to turn this around and have forecasted sales from digital games for the full year to overtake that of packaged ones.

Sega’s full financial statement for the 6 months ended 30th September 2017 can be found here.