Take-Two Aims to Introduce ‘Recurrent Consumer Spending’ Options For Their Future Titles


As reported in MCV today, Publisher Take-Two revealed in their investor call recently that they would offer players the chance to buy microtransactions for future releases.

During the question and answer session after its financial results were revealed, Take-Two’s CEO and Chairman Strauss Zelnick said, “If we create a robust opportunity and a robust world in which people can play delightfully in a bigger and bigger way that they will keep coming back and they will engage and if there is an opportunity to monetize that engagement.”

“And furthermore we’ve said that we aim to have recurrent consumer spending options for every title that we put out at this company.”

“It may not always be an online model. It may not, probably won’t always be a virtual currency model, but there’ll be some ability to engage on an ongoing basis with our titles after release across the board.”

“It’s been transformative for us and the only reason it’s transformative for us is because it’s transformative to our consumers. The business that once upon a time was a big chunky opportunity to engage for tens of hours or perhaps 100 hours has turned into ongoing engagement, day-after-day, week-after-week. You fall in love with these titles and they become part of your daily life.”

Announced on 7 November, Take-Two’s Financial Results for Q2 2018 saw a 6% increase in net revenue at $443.6 million.  Recurrent consumer spending (virtual currency, add-on content and microtransactions) grew 66% Year-on-Year and accounted for 48% of total net revenue.

The full Take-Two Interactive Software, Inc Financial Report for Q2 2018 can be read here

The full transcript of Take-Two’s Earnings Call can be found at Seeking Alpha.