Valve, the creator of Steam, has been tackling the issue of user review manipulation for some time, as users will take to the platform to give mass negative reviews to ruin a game’s recommended level. They call this ‘review-bombing’.
And now Valve are having to combat a new way users are using the review system for their own ends. Some users have been up-voting negative reviews of games and down-voting positive ones, sometimes up to 10,000 times. Not only is this physically impossible, leading one to believe it is some sort of bot, but it also allows certain reviews to rise to the top of the review page, not representing the game as it should be.
Valve are going to weigh the votes of such users much lower than users “that follow normal patterns of rating”. Valve also stated they would further improve the system further still, “Store pages will now show the default helpful positive and negative reviews in a similar proportion to that of the overall review score for the game. For example, if the game is reviewed positively by 80% of reviewers, then the ten reviews shown by default on the store page will be 80% positive, showing eight positive and two negative.”
Valve will continue to try keeping the user review mechanic of their platform fair and honest to best represent the games they’re showing.