After over a year in beta, Facebook has introduced playable ads to all its platforms.
Playable ads, which essentially allow gamers to play demo versions of games before they decide whether to buy them, have been in operation on mobile phones for four years. As reported by VentureBeat’s Dean Takahashi, Facebook has now joined the party.
Rick Kelly, Facebook’s VP of gaming, said: “With 6 million apps on the app stores, it’s super hard to get discovered. Companies are shifting from volume to quality users, and it’s imperative we give them the tools to do that.”
Facebook’s implementation of playable ads will involve showing a video of the relevant game first, before letting people play a demo version. They will be constructed using HTML 5. Kelly said: “The result is a more rich experience.”