Playable ads go live on Facebook

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After over a year in beta, Facebook has introduced playable ads to all its platforms.

Playable ads, which essentially allow gamers to play demo versions of games before they decide whether to buy them, have been in operation on mobile phones for four years. As reported by VentureBeat’s Dean Takahashi, Facebook has now joined the party.

Rick Kelly, Facebook’s VP of gaming, said: “With 6 million apps on the app stores, it’s super hard to get discovered. Companies are shifting from volume to quality users, and it’s imperative we give them the tools to do that.”

Facebook’s implementation of playable ads will involve showing a video of the relevant game first, before letting people play a demo version. They will be constructed using HTML 5. Kelly said: “The result is a more rich experience.”

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Steve Boxer
Steve Boxer has been writing about videogames since the early 1990s. His first console was an Atari VCS, and he misspent most of his youth in the 1980s in the arcades. As well as for Green Man Gaming, he can be found writing for The Guardian, Empire, TechRadar and Pocket-Lint. He’s currently having trouble deciding whether his favourite console is his Xbox One X or his Switch, and plays a wide range of games, but especially RPGs (he loves a good JRPG) action-adventure titles, shooters of all descriptions and driving games. Follow him here.