Battle for Azeroth sets day-one WoW sales record

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Blizzard has announced that day-one global sales figures of 3.4 million units for World of Warcraft’s Battle for Azeroth expansion make it the most successful launch in the venerable MMORPG franchise’s history.

The company said: “As of Battle for Azeroth’s first full day of launch on August 14, more than 3.4 million units of the latest World of Warcraft expansion had sold through worldwide—setting a new day-one sales record for the franchise and making it one of the fastest-selling PC games of all-time.” 

Blizzard CEO Mike Morhaime added: “Battle for Azeroth is a definitive chapter in the Horde and Alliance conflict at the heart of Warcraft, and it’s been thrilling to see players representing their factions in record numbers and embarking on their war campaigns—not to mention joining in ourselves. But the launch is just the beginning of this conflict. More epic content is coming to World of Warcraft in the weeks ahead, and we can’t wait for players to experience the full story as it unfolds over the course of the expansion.”

Blizzard has fleshed out some detail regarding what the Battle for Azeroth expansion will eventually bring: “In the coming weeks, players will be able to charge into Battle for Azeroth’s first Warfront, Stromgarde—a 20-player co-op battle for control of a key strategic stronghold in the Arathi Highlands. On September 4, the gates will open to Battle for Azeroth’s first raid—Uldir, an ancient titan facility housing horrific Old God experiments gone awry. Also on September 4, the expansion’s first PvP season and first Mythic Keystone dungeon season will commence. The Mythic Keystone dungeon will feature a unique “seasonal affix”—Infested—that introduces new challenges based on the corrupted denizens dwelling in the Uldir raid.” 

And it added: “Beyond that, additional updates are in the works that will provide even more content for players on an ongoing basis, including the ability to recruit the Kul Tiran humans and Zandalari trolls as playable Allied Races.” To keep abreast of developments, check out the Battle for Azeroth website.