Ninja reportedly paid $1 million to promote Apex Legends


Ninja was reportedly paid £1 million by Electronic Arts to promote Apex Legends.

Reuters reports that “A source” disclosed to it that the top streamer, whose real name is Tyler Blevins, enjoyed the bumper pay-day in return for streaming Respawn’s free-to-play battle royale game to his 13 million Twitch followers.

EA’s expensive ploy seemed to work: over 10 million gamers signed up to play Apex Legends in its first three days on release and, as we reported, the game powered past the 50 million-player mark less than a month after release.

Reuters reported that EA also paid Twitch streamer Shroud an undisclosed sum to play Apex Legends, and quoted Kevin Knocke, vice president at esports infrastructure firm ReKTGlobal, as saying: “They did a fairly comprehensive job at pulling together all of the relevant game influencers in this genre. This was a really well coordinated poaching of the top influencers, the likes of which has not been seen so far in esports.”

According to Reuters, both EA and Ninja declined to comment on the reports. For more information and news about Apex Legends, visit the game’s website.