Snapchat launches gaming platform

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Snapchat has launched an in-app gaming service called Snap Games.

In an announcement on its website following the recent Snap Partner Summit, the disappearing-message app said: “Eight years ago, we created Snapchat to make talking with your friends faster and more fun. But friendship is more than just the things you talk about. Friendship is also about the experiences you have together — so we’ve been working hard to build an entirely new experience for friends to play together. Introducing Snap Games: mobile games, made for friends!

“You can launch Snap Games right from the Chat bar, allowing you and your friends to instantly play together — no install required. You can see which friends you’re playing with, send them a chat, or even talk live with voice chat. It feels like you’re sitting shoulder to shoulder, playing on the same screen.”

Snap Games is launching with six games: the Mario Party-like Bitmoji party (see trailer above); Tiny Royale, a top-down battle royale game made by Zynga; Snake Squad, developed by Game Closure; C.A.T.S Drift Race from ZeptoLab; Zombie Rescue Squad from PikPok; and Alphabear Hustle, developed by Spry Fox.

All the games are free to play, but require you to watch six-second ads. Snapchat’s move into the gaming space was widely anticipated: parent company Snap Inc last year acquired Australian mobile games developer Prettygreat, followed by UK VR gaming start-up PlayCanvas. While last year proved tricky for Snapchat, with predictions that its user base would decline, its latest results have shown that its user numbers have remained steady.

For further Snapchat-related information, have a look at the app’s website.