Microsoft executive casts doubt on Google Stadia content


Microsoft’s Xbox chief marketing officer Mike Nichols has said that Google’s Stadia streaming service might not: “Have the content” to persuade significant amounts of early adopters to sign up to it, in the face of competition from Microsoft’s xCloud and other similar services.

Speaking to the (paywalled) Daily Telegraph, Nichols said: “Emerging competitors like Google have a cloud infrastructure, a community with YouTube, but they don’t have the content.” As we recently revealed, Google’s Stadia has amassed an impressive team tasked with generating exclusive games for the platform, including industry luminaries Phil Harrison and Jade Raymond, but Microsoft has a considerable head-start, having been in the console business since 2001.

Google Stadia has yet to reveal details of any licensing deals it has struck to bring existing games to its impressively high-tech streaming service (although Bethesda Softworks’ forthcoming Doom Eternal has been signed up). But Google has asserted that Stadia will launch in 2019, so it doesn’t have a vast amount of time to generate a line-up of games for launch.

As yet, it hasn’t revealed any details about Stadia’s business model, either, which is expected to include several options, with subscription models to the fore. No doubt it will dangle enticingly cheap introductory offers to generate a significant user base, however, and will mobilise the full influencing force of YouTube, which Google owns.

For more information on Google Stadia, keep an eye on its website.