Fractional Publishing is our new approach to video game publishing. In this blog we’ll look at what fractional publishing is, how it works, and how it can help you when it comes to publishing your video game.
Typically when you partner with a publisher they’ll set you up on their schedule, on their terms, within their modes of working. We found this didn’t always work for our partners, so we decided to try a new model: fractional publishing.
Fractional publishing breaks up the traditional publishing model, giving you only what you need when you need it. If you already have an in-house team or existing partnership that covers some areas of publishing, we don’t want to change that. We want to help where we’re most needed, so we offer a flexible, à la carte menu of expert services.
We only take on a handful of new projects each year, allowing us to prioritize them, and deeply understand what they need, where they are in their journey, and where they want to go next.
No game is going to get anywhere without funding. It’s one of the most important elements of any game, but it isn’t always easy to find. We have an expansive global network of funders, ready to invest in your game and help it be the best it can be. Whether you just need a small amount of part-funding to lock in a top-level voice actor, or you’re at the very start of your funding journey, we can help.
Localisation is vital for any game hoping to reach a global audience, and quality assurance is what separates a one star rating from a five star triumph. We can get you set up with fluent and first-language localisation teams to ensure your game will be perfectly understood around the world, and QA testers with proven eyes for detail.
So often we hear from indie teams who have secured funding, polished their game, and haven’t thought about marketing until it’s time to launch. It doesn’t need to be this way. We can help with all areas of marketing, from social campaigns to global press, no matter where you are in your publishing timeline. If you already have a marketing partner, we can fill in any gaps they don’t offer, with our team of content specialists.
Is your game ready to jump to a new platform? We can help with porting it to wherever you want to take it next.
We know that when it comes to creating a video game, there are a thousand things to think about, and no one can handle them all. Whether you want a full production partner from start to finish, or help with a single element of your pipeline, we can help.
Lastly, we can help ship your game all over the world, whether in physical stores, online platforms, or our very own storefront.
One of the biggest benefits of the fractional publishing model is the flexibility. Our partners have priorities, deadlines, and commitments that can change daily. Fractional publishing allows our partners to get the help they need, when they need it, without us having to be involved in every element of the process.
When it comes to creating video games, every dollar counts. Traditional publishing contracts often incur a high cost, and multiple services that you may not use, or get any value from at all. Fractional publishing allows for greater cost-effectiveness because you only pay for the service you need, helping your budget go further.
Lastly, working with us in any capacity gives you access to our network of games industry insiders. We have worked with some of the biggest names in the industry, and have regularly helped facilitate meetings or professional mentorships that have led to partnerships and innovations that otherwise might never have happened. We want to support your team, your game, and your launch, and will help spread the word through our professional network.
We’ve found that fractional publishing works because it allows you to choose the specific publishing support you need, when you need it, without sacrificing control over your IP or creative vision. It’s this flexibility that our partners value, and why we think this model has huge potential for the rest of the video game industry.
If fractional publishing sounds like it’s the right fit for you, get in touch with our publishing team to discuss how we can help you achieve your vision.
Read more about fractional publishing in video games, or learn how we can help with distribution and marketing.