For some time, popular Twitch streamers that have achieved Partnership status have been able to earn money from their livestreams of games, but smaller streamers have been out of luck. That’s about to change, however, as Twitch have announced their new Twitch Affiliate Program, which allows smaller streamers to start earning income on Twitch while building their audience. Twitch says that this provides ‘a stepping stone to bridge the gap between emerging streamer and Twitch Partner’.
At first Affiliates will be able to make money from their audience Cheering with Bits. Bits are animated emoticons that viewers can buy and then use to Cheer on a stream they are enjoying. In future Twitch will also add other money-making features such as monthly subscriptions, advertising revenue splits and game commerce.
These are all features that are currently enjoyed by Twitch Partners, but Twitch has also said that they will develop additional features and benefits for Partners as well, to help them to manage and nurture their larger communities. This means that although Affiliates will be able to start earning from their streams, they still have reason to strive for Partnership. For example, when Affiliates gain the ability to offer monthly subscriptions, they will only be able offer one custom emote, while Partners will be able to offer up to 50 emotes to their subscribers.
Unlike Twitch Partnership, there’s no application process, instead becoming an Affiliate is by invite only. Twitch has given these eligibility requirements to receive an invite:
- At least 500 total minutes broadcast in the last 30 days
- At least 7 unique broadcast days in the last 30 days
- An average of 3 concurrent viewers or more over the last 30 days
- At least 50 Followers
Twitch says that they are launching the Twitch Affiliate Program ‘very soon’, and will send invites to streamers that meet the criteria over the course of several weeks.