In an exclusive report from MCV, market research company GfK have confirmed that Xbox One X unit sales last week was ranked the 10th best UK console launch. In comparison, PS4 Pro ranks 20th.
The first week of sales of Xbox One X came close to 80,000 unit in the UK according to Gamesindustry.biz, a number that took PS4 Pro four weeks to reach.
In response to the report, Microsoft’s Head of Xbox Games Marketing, Aaron Greenberg, shared his excitement on Twitter:
Huge thanks to everyone for their support of @Xbox One X. Great initial results not just in UK, but seeing similar results across Europe. NA #s much bigger, amazing first week! https://t.co/UOStTyLqhY
— Aaron Greenberg (@aarongreenberg) November 13, 2017