Tesco Direct to close in July

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Tesco has announced that it will close its Tesco Direct non-food retail website on July 9.

The move puts 500 workers at risk of redundancy. The supermarket giant will still have a considerable online presence, via its Tesco.com website. Currently Tesco.com concentrates primarily on selling food, and routes orders through large local stores, whereas Tesco Direct specialises in non-food items, including video games, which are fulfilled via a distribution centre in Fenny Lock in Milton Keynes, which will also close on July 9.

According to MCV, a Tesco spokesman said that: “A small selection of video games are already available online, as long as they’re carried in the individual stores.” However, it remains unlikely that post-July 9, Tesco.com will offer the same wide repertoire of video games, consoles and game-related merchandise as Tesco Direct currently does.

A Tesco spokesperson said: “It is Tesco’s ambition to create a simpler online experience for customers, allowing them to purchase general merchandise, clothing and groceries all in one place.” And Tesco UK CEO Charles Wilson added: “We want to offer our customers the ability to buy groceries and non-food products in one place and that’s why we are focusing our investment into one online platform. This decision has been a very difficult one to make, but it is an essential step towards establishing a more sustainable non-food offer and growing our business for the future.”