Call of Duty: Black Ops 4 breaks day one digital sales records

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Call of Duty: Black Ops 4 has set two new records for day one digital sales.

Publisher Activision has announced that the latest iteration of the all-conquering first-person shooter has set a new record for highest ever day one sales for any game on the PlayStation Store, and has also become the Xbox One’s best-selling digital game ever on day one sales.

Gamesindustry.biz quotes Rob Kostich, Executive Vice President and General Manager of Call of Duty at Activision, as saying: “Black Ops 4 is an incredible game, and the community’s response to it has been amazing. We have shattered multiple digital day one sales records, and the number of people who connected online on day one to play has grown year on year. But probably the most important thing is that the community is having so much fun across Multiplayer, Zombies and Blackout.  We are so incredibly thankful for the community’s trust and support. This is just the beginning, it’s going to be an incredible journey with Black Ops 4.” 

But there is a catch among the jubilation at Activision and developer Treyarch. It has also emerged that day one physical sales of Black Ops 4 were 59 per cent down on those of 2015’s Black Ops III, and nearly 50 per cent down on the equivalent figure for last year’s Call of Duty: World War 2.

Those physical figures offer more of a demonstration that sales of physical games are declining in comparison with digital downloads, and Black Ops 4’s day one physical sales were still high enough for it to knock FIFA 19 off this week’s game charts’ number one spot. If you haven’t yet experienced the joys of Call of Duty: Black Ops 4, you can head to its website to find out more.