Parent company DK has announced that games strategy guide publisher Prima Games will be shut down by spring 2019.
The move will bring to an end 28 years of publishing popular games strategy guides. As reported by Publishers Weekly, DK CEO Ian Hudson announced the move in an internal memo: “During a year-long extensive review, many new ways were explored to diversify Prima Games publishing; however, the dynamics for us of this fast-paced landscape have continued to prove difficult. This enormously dedicated team has made every effort to turn the business around, but challenging market conditions have unfortunately worked against them.”
According to Publishers Weekly, Prima Games’ office in Roseville, California will be closed down in mid-November, with its New York office following suit later this year; some staff will remain operational in its Indianapolis office until March 2019, in order to finish ongoing projects.
Prima Games also incorporated BradyGames — after the 2013 merger of Penguin Books and Random House, the two strategy guide publishers were combined into one entity in 2015. Prima Games was founded in 1990, initially publishing books containing “games secrets” for platforms including the Game Boy and Sega Mega Drive. The closure of Prima Games has been attributed to the rise of web-based strategy guides, which suggests that game guides in book form could swiftly become a thing of the past.