SuperData said that was: “The most annual revenue of any game in history.” And thanks to the cross-platform battle royale game’s stunning success, digital games revenue achieved a new annual high of $109.8 billion in 2018. 80 per cent of that revenue was generated by free-to-play games – and in turn, mobile games contributed the lion’s share of that, with revenues of $61.3 billion.
Nexon’s Dungeon Fighter Online occupied the number two slot, with revenues of $1.5 billion, followed by League of Legends with $1.4 billion and Pokemon Go with $1.3 billion. 2018’s top-grossing premium game, generating $1.028 billion, was PUBG, followed by FIFA 18 with $790 million and Grand Theft Auto V with $628 million – not bad for a five-year-old game.
It’s clear that developing and publishing videogames – and particularly free-to-play ones – is more lucrative than ever, provided you get them right. And if, somehow, you haven’t yet encountered the phenomenon that is Fortnite, have a look at its website.