Battlefield V sells 7.3 million units but misses target

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Battlefield V has sold an impressive 7.3 million units, but EA has admitted that figure was still below its sales target for the first-person shooter.

Speaking to investors (as reported by GamesIndustry.biz) Electronic Arts CFO Blake Jorgensen said EA expected Battlefield V to sell closer to 8.3 million units. EA CEO Andrew Wilson said: “Unfortunately, the later release date meant the game launched deeper into a competitive holiday window where heavy price discounting was a big factor.

“In addition, we also made the decision to prioritise other features, including a single-player experience at launch, over a battle royale mode. This year, battle royale modes became incredibly popular in shooter games. As a result of these decisions, we struggled to gain momentum and we did not meet our sales expectations for the quarter.”

EA delayed Battlefield V’s release from October 19, 2018 to November 20 – but the game still received criticism for missing key elements at launch. Among those elements was Firestorm, the game’s battle royale mode, which is due to be added in a March update – but will now have to contend with extra opposition in the form of Respawn’s Apex Legends, also published by EA.

EA also told investors that it has expects Anthem to sell around six million units. The news prompted an 18 per cent drop in the value of EA’s stock yesterday evening.

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Steve Boxer
Steve Boxer has been writing about videogames since the early 1990s. His first console was an Atari VCS, and he misspent most of his youth in the 1980s in the arcades. As well as for Green Man Gaming, he can be found writing for The Guardian, Empire, TechRadar and Pocket-Lint. He’s currently having trouble deciding whether his favourite console is his Xbox One X or his Switch, and plays a wide range of games, but especially RPGs (he loves a good JRPG) action-adventure titles, shooters of all descriptions and driving games. Follow him here.