Electronic Arts has revealed that it will not hold its customary press conference at this year’s E3 Show.
For the past three years, EA has not had a stand at the leading videogames show, instead opting to hold its own EA Play event before and during E3. But until now, it has held a press conference. In a statement, however, the company said: “It all starts this year on Friday night, June 7, 2019, with an all-new EA Play kickoff event. We’re skipping the press conference this year and are replacing it with multiple live streams that will air during the first two days of the event, bringing you more of what you’ve told us you want – more gameplay and insights from the teams making the games.”
This year, EA Play will run from June 7 to 9, whereas E3 itself will run from June 11 to 13. Electronic Arts added: “Weekends are meant for play, and this year we’ve moved the EA Play fanfest to Saturday, June 8 and Sunday, June 9 where players will get hands-on with our games. We’ll also have content creators streaming live from our Creator’s Cave in the Hollywood Palladium providing gameplay content to our players viewing online. EA.com will be the home for all online EA Play content. Players can get behind-the-scenes with our games via exclusive gameplay reveals, developer talks and breaking news.”
The announcement follows the news that this year, as we reported, Sony will skip E3 altogether, for the first time in the show’s history. For more news about EA at E3 – and to find out how to watch the “Multiple live streams” the company is promising to run from the show, tune into its website.